Laia Blasco presents “Qualified self: verdad y subjetividad en la visualización del Quantified Self” at Interface politics II, After post-truth. Gredits, Barcelona.
Quantified Self is today a technical reality that structures datasets of all kinds of interfaces that are created to establish, build and transform the relationship with the self, data and society itself. In a “datified” world, data visualization challenges traditional representation systems opening up a vast world of analytical and graphic opportunities. As user interfaces that are, data visualizations are artificial devices that transport cultural messages in a great variety of forms and supports; Furthermore, they are never neutral mechanisms of data transmission, but rather they affect the messages, providing a model of the world of their own, a logical and ideological scheme. The fascination with Big Data and the creation of increasingly sophisticated user interfaces pave the way for the proliferation of diverse mutations in the semiotic production of truth. A truth that springs up on the false transparency of the quantitative representation of the world and of the self. This paper analyzes the implications of the Quantified Self and its visualizations, showing its mechanisms, deceptions and fallacies behind its apparent neutrality, and demonstrating its qualitative quality inscribed in the underlying logics.